247 X PUMA

Release Date: 18.12.24

ON A MISSION FOREVER

PUMA x 247 marks a significant milestone for us. This collection introduces our first 247 women’s range, modelled by Team GB athlete Phoebe Gill.

This collaboration aligns with our mission to innovate and evolve within the performance space. By partnering with brands that share our dedication to creating best-in-class running and hybrid training products, we’re pushing the boundaries of what’s possible in this space.

“At 247, we’ve always sought to push the boundaries of athletic performance, and collaborating with PUMA on this project represents a key milestone in our journey. Our aim was to learn from one of the best in the industry and elevate our product line, starting with the creation of an elite performance running shoe. PUMA, already known for developing the number one shoe in HYROX—a sport with which we’re authentically connected—was the perfect partner to help us achieve this goal.

“As a growing performance brand, this collaboration highlights a pivotal moment for us, especially with the introduction of womenswear into the 247 range, expanding our reach and meeting market demand. The 247 x PUMA Elite Nitro, encapsulates the technical brilliance we aim to deliver in every product. It’s more than just a shoe—it’s a statement of 247's growth, innovation, and dedication to becoming a leading force in performance wear. We are incredibly proud to have our name, logo, and identity associated with this technically advanced footwear.”

George Heaton, Co-Founder and Creative Director of Represent

“This partnership with Represent has been a true collaboration in every sense. From the very beginning, we worked hand-in-hand to merge our creative visions, ensuring that every detail reflects the strengths of both brands. We are very happy with the outcome and think we can offer something purposeful to our consumers.”

Gregor Abenstein, Head of Select at PUMA comments