EngLAnd

A transatlantic idea rather than a football one. England and LA read as one word, and the collection works that overlap through classic English silhouettes and American Realtree® camo.

No. It borrows from football culture rather than producing kit, so the pieces are streetwear shapes: tees, hoodies, sweats and caps. The football capsule sits separately in the Champions Collection.

An embroidery technique where the stitch loops into itself to form a continuous chain, giving letterforms a raised, slightly irregular finish. It is used across the script branding in the collection.

Tees, baby tees, long sleeves, hoodies, sweaters, sweatpants and beanies, alongside the '47 EngLAnd cap collaborations in aged black, jet black and washed navy.

A licensed American camouflage pattern, used here across tees, sweats and long sleeves in a washed white colourway. It is one of the clearest American references in the collection.