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Represent x Mötley Crüe
18/04/2023
On Wednesday 19th April, we shall unveil our much awaited collaboration with renowned rock band, Mötley Crüe.
The latest of a long lineage of band collaborations, Represent x Mötley Crüe is an 11 piece collection, consisting of statement graphics on vintage wash t-shirts, hoodies, shorts and a tank top.
The garments themselves feel authentically hand picked from the late ‘80s. Details such as cracked graphics emulate the natural corrosion of vintage artwork, whilst the wash on the fabrics mimic the weathering fade from the West Coast sun. Additionally, slight distressing to the hems and neckline reflect imperfections acquired by well-worn garments over time. The meticulous attention to detail in each piece has resulted in a collection which would seamlessly blend into the aesthetic of an LA vintage store.
The graphics take iconic Mötley Crüe album artwork, namely from 1989’s Dr Feelgood & 1987’s Girls, Girls, Girls, and blend them with the unmistakable Represent aesthetic. The outcome is a contemporary take on beloved classics, with the collection paying homage to the band’s past whilst firmly cementing its position in the history of both Represent and Mötley Crüe.
Represent’s Co-Founder and Design Director, Mike Heaton says, “10 years ago I read ‘The Dirt’ by Neil Strauss and got my first glimpse into the life of one of the most notorious and decedent bands of the ‘80s. I’ve been obsessed ever since. I can remember shortly after first coming to LA and driving down the Sunset strip, seeing the iconic rock bars where these bands were made and picturing what life must have been like back in the early ‘80s. I think that feeling has resonated with me ever since, so to release this pop up in the Viper room feels only right for this collaboration. Vintage rock graphics are my expertise so being able to work both brand and band into the artwork creates a much deeper connection than your typical licensing deal. To see the Dr Feelgood dagger through the Represent Initial really evokes a true sense of the band and our brand coming together.”
Represent x Mötley Crüe shall release worldwide on our website at 20:00 BST/12:00 PST/15:00 EDT, Wednesday 19th April. It shall also be available at a Represent pop-up in the Viper Room, Los Angeles, from 10am-3pm PST.
Product List
Mötley Crüe Without You Hoodie - Aged Black - £185
Mötley Crüe Initial Hoodie - Off Black - £185
Mötley Crüe Without You T-Shirt - Aged Black - £100
Mötley Crüe Without You T-Shirt - Flat White - £100
Mötley Crüe Bad Boys T-Shirt - Vintage Grey - £100
Mötley Crüe Initial T-Shirt - Off Black - £100
Mötley Crüe Initial T-Shirt - Flat White - £100
Mötley Crüe Dr Feelgood T-Shirt - Flat White - £100
Mötley Crüe Without You Long Sleeve T-Shirt - Aged Black - £110
Mötley Crüe Dr Feelgood Tank - Flat White - £90
Mötley Crüe Logo Mesh Shorts - Jet Black - £95
