REPRESENT x BELSTAFF

Introducing Represent x Belstaff, a collaboration story between two British heritage luxury brands. The collection encapsulates the best of contemporary and heritage styling, showcasing a perfect fusion of modern form and time-tested function with Belstaff Icons and Represent fits blended in synchronicity throughout the range.

Celebrating 100 Years of Belstaff, the collection brings to the fore hero pieces such as the Enduro Jacket. Based on the brand’s most beloved jacket, The Trialmaster, which debuted in 1948 for the world’s oldest motorcycle event, the Scottish Six Day Trial, the piece retains the silhouette of the original design, with Represent stylisation weaved throughout, such as the addition of two back patch pockets, Cobrax popper fastenings and a hood. The jacket blends the original design’s commitment to functionality with contemporary urban design. To pair, the brands collaborated on a matching cargo pant which again unites the positioning of classic craftsmanship with modern style.

The collaboration would not be complete without a dedicated nod to Belstaff’s roots in leather goods. Introducing the Race Jacket, an ode to the brand’s rich racing history, crafted from a weathered leather to create a road-worn aesthetic with layers of co-branded suede and embroidery. Furthermore, the collection hosts a range of similarly aged jersey pieces, such as oversized hoodies and tees, all crafted in aged shadow and washed plum colourway, with blends of textured prints and chain stitched embroidery embodying the rebellious spirit from which both brands were born.

The Represent x Belstaff collection is bold, refined, and quintessentially British. It is built to last, timeless, and crafted to journey through the ages with enduring style and spirit.

BEHIND THE BRAND

Watch the behind the scenes of the collaboration, the design process, campaign shoots and the in-studio photography. With Michael and George Heaton showing what goes into creating a full campaign with Belstaff.

FOUNDED IN 1924

Belstaff is a modern British heritage brand with a rich history of moving people forward and equipping them with lasting apparel for life’s pursuits.

Over the decades, Belstaff has created protective suits for race-car drivers so they had the confidence to go faster, wind-proof smocks for marines to help them weather the storm, and insulating clothing for mountaineers so they could venture further.

One thing is at the heart of all of these endeavours: an independent spirit. Favoured by renegades and novel thinkers, the brand’s community has a collective need to do things differently.

FOUNDED IN 2011

Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.

The brand’s garments are the embodiment of relentless effort, refinement and constant progression. each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.

In the early days of the brand, Represent put a flag in the ground as a key player in British design, self hosting Paris Fashion Week runways in 2015 and joining the New York Fashion Week Calendar in 2016 and 2017.

Represent’s mission is simple, to build the best brand in the world.