Spring Summer 26 - Dream on

Introducing our Spring Summer 2026 collection, "Dream On."

This season represents a collision between British heritage and Americana, merging our signature DNA with the aesthetics of the American dream. Every piece has been hand-worked to create an authentic vintage essence, drawing heavily from workwear inspiration to deliver garments that feel lived-in from the first wear.

Launching: 28.01.26

The Campaign

"We shot the SS26 collection at the iconic Case Study: Stahl House in Hollywood Hills, a mid-century home perched above the city with breathtaking panoramic views of Los Angeles. The theme of the collection needed to evoke 80s nostalgia through the grade, which came through in the palette and the direction of the silhouettes."

- George Heaton, Co-Founder and Creative Director

The choice was deliberate. We needed a setting that could embody the nostalgia running through the collection's veins, clean lines and dramatic vistas to provide the perfect backdrop for this first chapter of 2026.

This mid-century modernist masterpiece, designed by Pierre Koenig served as the perfect location for countless legendary American films and our own story.

Outerwear

Our outerwear category is anchored by the Heaton Workwear Jacket, the hero piece that defined our design direction this season.

Inspired by vintage Carpenter silhouettes, we've developed a range that spans from heavy cotton drill workwear to wool blend varsity bombers and premium cowhide leather truckers. 

Each jacket carries meticulous distressing and washing to reference the 1980s, with construction details like double-ended zippers, quilted liners, and metal Initial badges throughout. 

The fits range from boxy cropped silhouettes to standard varsity cuts, all featuring our signature hardware and branding applications. Whether it's the canvas construction with faux leather collars or pure leather cowhide with popper closures, every piece has been engineered to feel authentic from the first wear.

Shirts & Flannels

The Cord Zip Flannel Shirt serves as George’s hero piece, featuring a unique plaid fabrication with a corduroy finish that hasn't really been seen before. 

Our shirting range explores the intersection of Western aesthetics and vintage workwear, from real leather overshirts with gradual distressing and check prints to traditional flannels treated with bleach spray for sun-faded appearances. 

We've worked with everything from cotton elastane corduroy to genuine leather, all cut in boxy fits with details like chevron back yokes, zip front fastenings, and our signature metal bars. Popper closures, pointed cuff shapes, and chest pockets with metal rivets run throughout, creating a cohesive family of shirts that bridge heritage British craftsmanship with American Western sensibilities.

Spring/Summer Footwear

Our footwear offering centres on two hero styles: the Low Pro Sneaker and the Michael Boot. 

The Low Pro represents our take on low profile footwear but with a wider silhouette and chunkier finish, designed to complement all pant silhouettes within the collection whilst sustaining the DNA of the brand. Finished with thick hairy wool laces that reference workwear boot laces, it bridges contemporary sneaker culture with vintage detailing. 

The Michael Boot delivers pure Western influence, a cowboy heeled zip boot crafted with Italian leathers and sat on a stacked leather sole with metal hardware detailing to the pointed toe box. Together, these styles bookend the collection's aesthetic range, from street-ready sneakers to elevated leather boots.

Americana Accessories

The Aura Sunglasses are positioned as the frame of 2026, featuring a slimmed-down edge frame with cowboy-inspired metal hardware and Initial detailing to the temple. 

Our accessories range extends from premium leather goods crafted in Italy to canvas bags developed in the exact distressed fabric used on our Heaton Workwear pieces. 

The headwear collection spans from cowhide caps to graphic styles featuring pegasus badges inspired by American motorsport history, each carrying the collection's narrative whilst maintaining distinct visual identities.

Cowhide leather card holders, watch straps for Apple Watch, and rodeo belts with brushed silver buckles deliver everyday functionality with premium materials and painted edge finishes. 

Canvas tote bags in multiple sizes feature structured bases with silver studs, leather straps with metal Initial charms, and internal zip pockets. 

Varsity Knitwear

The Knitted Bomber leads our knitwear offering, featuring a textured, bobbly wool blend with a funnel neck and double-headed Initial zip puller. 

This category showcases our technical approach to knit construction, from lightweight pieces with felted branding to heavier brushed knits and breathable cotton mesh constructions. 

We've incorporated varsity-inspired details like V-neck rib collars and intarsia knit artwork alongside more refined elements like fully fashioned seams and rolled hems. 

The range balances functionality with aesthetic, offering everything from full-zip bombers with knitted welt pockets to lightweight sweaters with inside printing, all requiring the careful hand washing and flat drying that premium knitwear demands.

Hoodies & T shirts

The Dream On Tour T-Shirt stands as our hero graphic for the season, featuring our signature Doberman dogs draped in the Union Jack and American flag with tour dates across the rear to signify our routes towards the states from our heritage in Manchester. 

Our Hoodies category utilises heavyweight 485GSM cotton constructions with vintage finishes throughout, creating pieces that feel substantial on the body. 

We've developed everything from standard oversized tees in cotton-hemp blends to boxy fit hoodies with double layer hoods and our Oversized 2.0 silhouette. This season we’ve incorporated metal claw studs puncture artwork on select pieces, whilst signature metal bars anchor hems across the range. These metal claws may continue to distress the pieces however these are designed to develop with age.

Distressing varies from heavy applications in the body and armholes to minimal touches on cuffs and hems, with some pieces featuring carbon finishes for exceptionally soft hand feels. 

Quarter zip sweatshirts with pullers and chest embroidery round out the offering, all maintaining the collection's vintage American workwear narrative.

 

Bootcut Denim & Slack Pants

We're introducing a new denim silhouette this season: the Bootcut Denim, our newest take on denim, featuring a slim leg with slight flare available in California Blue and Ash Black washes.

Our leg wear range spans from 100% cotton rigid denim with leather branding patches to corduroy constructions and relaxed slack pants with twisted seams that enhance curved leg shapes. 

Wide straight leg workwear pants in cotton canvas feature carpenter pockets and metal rivets, whilst our returning Slack Pant arrives in a new Latte colour way with polyester-viscose-spandex blends that drape beautifully. 

Metal belt loop bars, branded waistband buttons, and zip fly fastenings run throughout, with details like back yokes, curved pocket openings, and darts at the knee creating silhouettes that work equally well with our Low Pro sneakers or the Michael Boot. Mid-length denim shorts aka jorts, in Bark wash extend the range for warmer weather.

Dream On represents our most cohesive seasonal offering to date. Every piece, from the Heaton Workwear Jacket down to the Aura Sunglasses, carries the thread of British heritage meeting Americana. 

We shot this in the Hollywood Hills because that's where these two worlds collide, where mid-century modernism meets vintage workwear, where the Union Jack and the American flag can drape our signature Dobermans without contradiction.

This is Represent SS26.