Avenged Sevenfold
Launching 19.08.2026
247 x Avenged Sevenfold:
247 x Avenged Sevenfold is 247's first music collaboration, and it began somewhere personal: a training playlist.
Represent co-founders George and Michael Heaton kept coming back to the same heavy, high-tempo tracks to get through their hardest sessions, and Avenged Sevenfold ran the whole way through it.
This collection turns that ritual into product, five pieces that bridge high-performance training with the cathartic energy of the music that soundtracks it.
Launching
Online: 19.08.2026
In-Store: 15.08.2026
Built with M. Shadows:
This was made person to person, not brand to brand. The collaboration grew out of a personal relationship between Represent co-founder George Heaton and Avenged Sevenfold frontman M. Shadows
Two people who share a dedication to fitness, training and design. They connected in LA and set out to build something true to the routines they both live, rather than a logo swap.
"Avenged Sevenfold has been a massive part of the soundtrack to our lives and workouts for years. Connecting with M. Shadows in LA made it clear that we shared the exact same mindset when it comes to training and design. This wasn't about putting two logos on a shirt; it was about building something authentic to the routines we both live every day."
- George Heaton, Co-Founder of Represent
The collection
This is where it draws together. The capsule does what 247's FW26 range started, bringing our core graphic DNA into the performance line and blurring the edge between technical wear and streetwear.
Avenged Sevenfold's visual world runs through all of it, anchored by the iconic Deathbat emblem and nods to the band's history, in vintage-inspired washes, oversized screen prints and distressed detailing pulled straight from classic band merch.
The fabrics carry the same dual intent. Lightweight technical construction meets a new organic and recycled cotton blend across the lifestyle pieces, so the capsule moves cleanly between a hard session and the rest of the day.
Five pieces make up the drop. The Death Bat Tee runs an oversized back graphic straight across the sleeve seams, the way a real vintage tour tee does.
Alongside them sit the Nightmare Tee, the Nightmare Long Sleeve Tee and the City of Evil Tank, each named for the band's catalogue and finished with the aged, lived-in feel of classic band merchandise.
Discover 247 x Avenged Sevenfold
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