247 X Cadence
23.09.2026
What you put on & What you take in.
247 fits to run in and Cadence electrolytes to sweat out.
After two years of planning, 247 x Cadence arrives with two angles at once. A Mango Daily Hydration Drink, and a tight capsule of performance apparel to go with it.
247 & Cadence share a community, dedicated to running and performance since the beginning, and the brand was co-founded in 2024 by Ross MacKay and George Heaton, built out of training together across long runs, Sunday miles and hybrid sessions.
This capsule puts the two together across five pieces built around race day: a woven singlet, the Elite Marathon Cap, performance gloves, race socks, and a cotton long sleeve for either side of the start line.
247 x Cadence Pieces:
247 Cadence Singlet
The race piece. Built from a 4-way stretch nylon with a mini grid mesh construction for breathability, cut for distance and finished with reflective detailing.
A contrast flatlock stitch in optic white runs through it, with double branding to the front and the 247 x Cadence lockup across the back. Wicking, quick drying, anti-bacterial finish.
247 Cadence Cap
Our existing Elite Marathon Cap, carried into the collaboration with the contrast stitch detail.
247 Cadence Glove
The existing performance glove with collaboration branding to the front and the On A Mission mark across the thumb, so it reads every time you check your watch.
247 Cadence Socks
Built on our race-quality sock, with Cadence branding running vertically down the heel and 247 branding to the front.
247 Cadence Long Sleeve Tee
The one piece that steps away from synthetics. 100% cotton in a boxy, cropped silhouette for a more natural hand feel, with the Cadence x 247 lockup across the back and contrast flatlock stitching down the side seam.
Time to Sweat:
Cadence x 247 Daily Hydration Drink, Mango
A 355ml sparkling electrolyte drink developed with sports nutritionist Matt Jones using real sweat-rate data. 500mg sodium, 190mg potassium and 30mg magnesium per can. Zero sugar, caffeine free, no artificial flavours or colours.
Cadence x 247 Daily Hydration Sachet, Mango
A single-serving electrolyte sachet with 500mg sodium, 200mg potassium and 20mg magnesium. Zero sugar, no artificial flavours or colours. Mixes into 500ml of still water for training, travel and everyday hydration.
Join 247 x Cadence for the launch:
- Represent Los Angeles 19.09 8am - Hosted by George Heaton & Ross Mackay
- Represent London 23.09 7pm - Hosted by Hercules Nicolaou
- Represent Manchester 23.09 7pm - Hosted by Andy Butchart
Discover 247 X Cadence
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