REPRESENT:

SUMMER CAPSULE '26

Launching 27.05.2026

The Campaign:



The campaign sits in Los Angeles. Motels, drained pools, washed pastel walls. Faded tones and an unhurried palette, sketched across long days between the streets, the skate park and a kind of summer that doesn't quite end.


The styling stays loose throughout, which is the point. The capsule lives in that gap between dressed and undressed, between getting somewhere and getting nowhere.


The Summer Capsule launching:

In store: 23/05/2026 & Online: 27/05/2026. 


Summer Capsule Collection:

Summer Shirts:

The summer shirts handle the lighter end of the layering story. Cotton viscose blends that drape in a loose fit for summer, washed from the shoulders down to lift the tones. One pink, one classic check.


Knitwear and summer Jersey's are layers for the in-between hours. A mid-weight striped henley anchors the Jersey section, washed sun-faded with script embroidery to the left chest. The Long Sleeve Slub Knit T-Shirt in Flat White brings tonal embroidery to the front and raw hems through the sleeves and body.


Summer Shorts:

Shorts run heavy across the summer capsule. The Heaton Denim Short crops our bestseller into summer territory, with distressed hems and pockets. 80s inspired California gym shorts, checkerboard swim short, Camo twill in a cotton weave, washed & hand-distressed and Carpenter shorts come in tanned cotton.


Heaton denim, kick-flares and crops

Heaton denim runs through the capsule in three weights and two colourways. The flat-white iteration, Jet black returns for the looks that lean harder into the skate references. Cropped for summer and Painted Denim in Coastal Blue takes the capsule somewhere else entirely. Kick-flare cut, hand-applied paint splats, micro-distressing throughout.


Footwear and accessories:

Footwear opens up this season. The Rep-Cap stays as a capsule signature, with the printed watercolour checkerboard upper running in flat white and black for everything between the pool deck and the back streets of LA.


Accessories work the same checker print across bandanas and beach towels, with layered jewellery and sunglasses rounding the kit out.