Mission.247
MISSON.247 RECAP
Twelve hours. Six hundred feet of incline per loop. A slogan stencilled at the mouth of the SkiErg tents that told you exactly what you were walking into: "Welcome to hell."
MISSION.247 came back for its second year and made good on the promise to be harder than the first. The trail through Holme Styes didn't hand anything out. Six hundred feet of elevation on every loop, legs already gone by the afternoon, and a day that wasn't free of injuries. Athletes read that slogan on the way out to the track and again on the way back in. Most of them kept going anyway.
Up top, the result went to the wire. The leaderboard moved all day, positions trading as teams gambled on when to run and when to bank SkiErg metres. Some front-loaded their runners. Some held bodies back and chased distance on the erg. No single plan ran away with it.
When the final scores were confirmed at 7:00 PM, three teams stood on the podium.
RESULTS
1st Phase Seven
2nd Marchon
3rd Phase Seven 7
Paul Spencer, CEO of Represent, didn't hide what the day meant to him.
"I felt like a kid at Christmas this morning. The whole team were awake from 3AM and couldn't sleep. We're a small squad at Represent, trying to build the best brand in the world. This is our second event, we've learned a few things here, and next year it'll be even bigger and better."
That ambition set the brief. "We wanted to make it bigger and better than last year," Spencer said. He got his wish on the difficulty, and the field met him there. "The athletes brought it as much as we made it harder this year." His verdict on the two hundred who turned up was shorter. "The guys were unbelievable."
This year the team took full control of the course, and Spencer thanked the hosts at Wodland for letting them shape the environment on their own terms. He also called out the 247 athletes who carried the camp. "We can't forget to thank our team of 247 athletes, Alfie, Charlie, Russ, Jake, who brought their energy and expertise into the camp." What stuck with him most was less about times and points. "The values that each team brings together is unbelievable."
George Heaton, co-founder, watched the same thing Spencer did: a brutal course that almost nobody quit.
"Barely anyone dropped out, of a tough trail that I wouldn't wish on anyone, never mind twelve times."
Then, already looking at 2027, he left the field with a warning.
"We'll see you again next year, where we make it a little bit harder again."
To the two hundred athletes who ran into hell twelve times. To Wodland for the course. To the 247 athletes who anchored the camp: Alfie, Charlie, Russ and Jake. And to every team that turned up to find out what twelve hours in the Holme Valley actually takes.
Same again next year. A little harder.
THE MISSION:
Twelve hours. Two hundred athletes. £10,000 on the line.
MISSION.247 returns for its second year of the 247 Game series, moving from Rivington to the woodland trails of Holme Styes, Holmfirth. The format is the same brutal equation: a trail loop at the top of every hour, SkiErg metres in whatever time remains, and a leaderboard that never stops moving.
Last year's inaugural event proved what a team of five can survive. This year the terrain changes, and 40 teams of 5 will find out what twelve hours in the Holme Valley actually takes.
For all general queries, contact 247mission@representclo.com
Event Format
40 Teams Of 5
*Minimum one female participant per team.
At the top of each hour, two or more team members must complete a 5.1km trail loop.
Remaining time in the hour is used to accumulate maximum distance on the SkiErg.
Team performance is based on a cumulative point system over 12 hours.
Scoring:
1 Trail Loop Completed= 5 pts
250m SkiErg Completed = 1 pt
Rules & Structure
- A minimum of two runners per team, per round are required to run in order to score additional points on the SkiErg
- If no one runs in a round, the team forfeits 15 points
- If no runner begins within 60 seconds of the hour, 5 points will be deducted
- SkiErg can ONLY be used once the first runner from your team returns
- All athletes must be 18 or older on event day
- The SkiErg will proceed on the last pull until the metres have stopped moving, then scores will be recorded
- SkiErg metres are tallied at the end of each round and divided by 250m to calculate points. Only complete 250m intervals count - any remainder is lost when the SkiErg resets for the next round.
Example: 1,100m accumulated = 4 points (1,000m counted / 100m remainder forfeited)
- Judges' discretion: 500m are deducted if you proceed to use the SkiErg past the hour countdown
- One team entry covers all five competitors. Full team details must be submitted at the point of entry
Event Partners
Recovery & Support
Athlete recovery and performance optimisation provided by:
Hyperice
Recovery and chill zone featuring Hyperice massage boots and percussion guns to keep your muscles firing across all 12 hours.
Pilability
Recovery station from Pliability – the mobility and movement platform built for high-performance athletes.
C11
Ice bath and cold water recovery zone. C11 will be on site with their Lumi Pod Pro ice baths to support athlete recovery throughout the day.
Fitbox
Fitbox will be providing an athlete support arena featuring 5x Concept 2 bikes and 4x massage beds for warm-up and recovery throughout the event.
Fuel
Nutritional support throughout the event, including:
Fuel & Hydration provided by Red Bull & Cadence
Curated food offerings from Frive, Forti & Barebells
Coffe Provided by Coffe Brothers
Athlete Kit
All competing athletes receive 247 competition kit on the day.
Event Support provided by Wodland
FREQUENTLY ASKED
QUESTIONS
Where is the event taking place?
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What time should I arrive?
We'll be on-site earlier, so arriving ahead of 5:30 is fine if you want extra time to settle in.
What are the event timings?
If I am an individual, can I bring support?
Can I bring support crew?
If you are an individual that has been placed in a TEAM of 5, you can have 1x support crew each.
Guest names must be submitted in advance to allow for pass creation.
Will we receive 247 Kit on the day?
Please also bring your own clothes & spares to compete in if you wish
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What should I bring?
- Trail runners, the run could get potentially muddy depending on weather conditionals
- 2x t-shirts
- Waterproof jacket
- Spare socks and underwear
- Gels
Waterbottle - (running bottles we will have supplied by Cadence)
- Towels
- Chairs - we will have beanbags and seating but please bring your own for comfort
- Plasters / tape - we will have this but you will need to be quick during changeover
ANYTHING ELSE THAT YOU MIGHT REQUIRE FOR A 12 HOUR ENDURANCE EVENT - we are well prepared but please ensure you are ALL personally prepped.
How does the point system work?
Trail Loop: 5 points per loop, per athlete
SkiErg: 1 point per 250m, per athlete
Points are cumulative over 12 hours and will be recorded live.
Where can I find the event rules and scoring details?
247mission@representclo.com
Is parking available?
There will be more than enough parking, we will have Marshalls / volunteers to advise where people can park from 5:00AM
Can spectators attend?
Tickets are limited, so only reserve if you are certain you can attend.
IF YOU ARE SUPPORT CREW - YOU DO NOT NEED TO PURCHASE A SPECTATOR TICKET - YOU WILL RECEIVE A STAFF LANYARD ON THE DAY
Will food be provided?
What about hydration and nutrition support?
Free water will be readily available for all competing athletes.
Which brand partners will be involved?
Cadence – Hydration, nutrition, recovery
Whoop – Recovery station
Hyperice – Recovery station
Monk – Ice baths
Bon Charge – Recovery station
What kit will I receive?
We encourage everyone to wear this kit during the event for team identity and spirit.
What happens at check-in?
Your race bib
247 kit
Cadence gear
Recovery bag
You will then be directed to your team station for the day.
Staff and volunteers will be on hand to assist with setup and logistics.
Can we change a team member before the event?
Please send updates to 247mission@representclo.com.
Is there medical support available during the event?
Is there a minimum age requirement to compete?
Where will results be posted?
Final results will be shared on Instagram and emailed to all team captains post-event.
