WELCOME TO:
Represent
Shop by category
Our Fits. Your Choice.
T-Shirts
Graphic, Heavyweight, blended materials, in boxy, oversized and regular cuts.
Hoodies
From Graphic pull overs, to Blank Zip ups. Shop heavy weight, 480GSM Hoodies.
Pants
Explore Sweatpants, Denim Jeans, Cargos & everyday trousers
Accessories
Discover Vintage Caps, Premium Leather Bags and Crafted Jewellery
Explore our collections
Seasonal. Year-Round. Activewear.
Owners' Club
Inspired by vintage car owners' clubs. For enthusiasts, by enthusiasts. The logo pieces we're known for.
Mainline
Our seasonal collections. Statement outerwear, knitwear and denim in our most premium fabrics.
Initial
Everyday essentials in regular, oversized and boxy fits. Our most accessible price point.
George & Michael Heaton
The Founders
New Arrivals
Discover The Latest
New Curated Pieces from Mainline, Owners' Club and Initial.
Behind the brand
Our Story
Founded in 2011 by brothers George and Mike Heaton, what started by screen printing in a backyard that became a global brand. Every piece designed in-house at our Manchester HQ inspired by fashion all over the world.
Collaborating with the likes of Iron Maiden, to Ozzy Osbourne, Represent have curated a gallery of graphics will be the best brands.
One mission. Become the best brand in the world.
Fabric guide
Find your fabric
jersey
Look
Loopback and brushed-back cottons with a soft, easy drape.
Feel
- Soft Touch
- Light To Heavyweight
- Easy Drape
Fit
Oversized - Boxy - Regular
Wear it
Everyday staples.
Knitwear
Look
Rich, textured knits with a hand-finished feel.
Feel
- Soft touch
- Easy drape
- Warm
Fit
Oversized - Boxy
Wear it
Ideal for cooler temperatures.
Waffle
Look
A raised grid texture that adds depth to every piece.
Feel
- Light To Heavyweight
- Textured
- Lightweight
Fit
Oversized - Boxy
Wear it
Everyday staples.
denim
Look
Crisp, structured fabrics with a clean finish, from denim to twill.
Feel
- Holds its shape
- Minimal stretch
- heavyweight
Fit
Straight Leg - Baggy
Wear it
Everyday staples - cooler temperatures.
