REPRESENT X IRON MAIDEN

Launch date: 25.06.25

This collaboration represents a union of icons.

REPRESENT was built on British grit, music, and artwork. To partner with Iron Maiden, one of the most influential bands in rock history, feels like a full circle moment.

From day one, we’ve drawn inspiration from the energy, aggression, and artistic worldbuilding that rock music pioneered. This collection is years in the making. It is the result of obsession, craftsmanship, and mutual respect. It’s more than merch. It’s a statement of legacy and identity.

Formed in East London in 1975, Iron Maiden are undisputed legends of heavy metal. With over 100 million records sold and a global fanbase spanning generations, they have carved out a legacy built on relentless touring, concept-driven albums, and unmatched musicianship. Albums like The Number of the Beast, Powerslave, and Seventh Son of a Seventh Son did not just push boundaries. They redefined what rock could be.

Eddie the Head, Maiden’s ever-evolving mascot, has become one of the most recognisable figures in music culture. First appearing on their 1980 debut album cover, Eddie has since transformed into everything from a zombie soldier to a cyborg, always reflecting the themes and tone of each era. He is more than a mascot. He is a symbol of the band’s identity, creativity, and refusal to be boxed in. This collection pays tribute to his legacy in true REPRESENT fashion.

“Iron Maiden are considered one of the most successful and influential rock bands of all time…
Mike and the graphics team went 100% into this for months when we heard it could be a possibility. When we showed the band, they understood what we’re capable of and how we execute.”

George Heaton, Co-Founder & Creative Director