Initial

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It offers a refined range of silhouettes, from classic regular fits to oversized and boxy shapes, crafted to suit any setting, from relaxed to elevated. Every piece features considered details and premium fabrics, made to be worn day in, day out.

Finished with the signature Initial ‘R’ logo, the collection represents a core part of the Represent identity - timeless, understated, and built to last.

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What is the Initial collection?

Initial is the everyday staples line, finished with the Initial 'R' logo. It runs across regular, oversized and boxy silhouettes and is built for repeat wear rather than statement dressing.

How is Initial different from the mainline range?

Initial is quieter and simpler. The branding is a single logo rather than full graphics, the fits include a genuine regular cut, and the entry price sits lower.

Mainline is where the seasonal artwork, collaborations and heavier constructions live.

How do Initial t-shirts fit?

The classic Initial T-Shirt is a regular fit through chest and hem, with slimmer and shorter sleeves than the mainline, in 180gsm jersey cotton.

The Initial Oversized follows the Owners Club block. The Initial Boxy Oversized falls wide and square with a cropped body and dropped shoulders.

What does the Initial range cover beyond t-shirts?

Sweats, shorts, denim, the New Era cap collaborations, quilted sling and tote bags, socks, and the suede Initial Mule. The logo detail carries across all of it.