SS26

SS26 is called Dream On for a reason. It's the season where two worlds meet on Represent's own terms: one brother in LA, one in Manchester, and a collection that refuses to choose between them.

The reference point for Drop 1 was the Stahl House in the Hollywood Hills. A mid-century modernist icon, perched above the city, clean lines against a panoramic backdrop. George shot the collection there because the building itself embodied the tension the season needed: American in its architecture, yet filtered entirely through a British eye. The result is vintage workwear with a Hollywood finish. The Heaton Workwear Jacket defined the design direction from the start, a carpenter-inspired silhouette built in heavy cotton drill, then distressed back to the 1980s. Cowhide truckers, knitted bombers, and wool varsity cuts round out the outerwear story, each carrying meticulous construction detail: double-ended zippers, quilted liners, metal Initial badges.

The British Cowboys graphic runs through hoodies and tees in 485GSM cotton, the Doberman draped in both the Union Jack and the American flag with tour dates across the rear that trace the route from Manchester toward the States. Kick Flare Denim introduces a new silhouette in California Blue and Aged Black. The Low-Pro sneaker grounds the footwear story, while the Michael Boot goes full West Coast with Italian leathers on a stacked leather sole and a pointed cowboy toe.

Drop 2 narrows its gaze to a single stretch of road. Sunset Boulevard. The Viper Room, one of the oldest buildings on the Strip, opened by Johnny Depp in 1993, host to Cash, Petty, Oasis and Iggy Pop. Mel's Diner, a fixture since 1947, immortalised in American Graffiti and embedded in West Coast culture. Both venues find their way into the collection as genuine collaborations rather than licence plays: shared culture, built into the fabric. The palette is washed throughout, the silhouettes oversized and deliberate. 80s California, seen through a British lens. View the Drop 2 Lookbook for the full story.

Two drops. One season. The same question Represent has always asked: what does British craftsmanship look like when it hits the open road?